A Salesforce Interaction Studio Developer with Digital Workplace Studio skills is responsible for crafting personalized, real-time customer experiences across digital channels while integrating with workplace collaboration tools.
🧾 Job Description Summary
This role blends expertise in Salesforce Marketing Cloud’s Interaction Studio with capabilities in Digital Workplace Studio to deliver seamless, data-driven customer journeys and internal collaboration workflows. The developer will work closely with marketing, CRM, and IT teams to implement personalization strategies, optimize user engagement, and support digital transformation initiatives.
🧩 Key Responsibilities
- Interaction Studio Development:
- Build and manage real-time personalization campaigns using HTML, CSS, JavaScript, and JSON.
- Configure behavioral tracking, decisioning rules, and dynamic content templates.
- Integrate Interaction Studio with Salesforce Marketing Cloud, CRM, and external data sources via APIs and SDKs beBee.
- Digital Workplace Studio Integration:
- Develop and deploy solutions that connect Interaction Studio outputs with workplace tools like Microsoft Teams, Slack, or intranet portals.
- Automate workflows and notifications to enhance internal collaboration and campaign visibility.
- Data Modeling & Segmentation:
- Map and unify customer data across channels using CDP (Customer Data Platform) models heptarc.com.
- Design and test unification algorithms and segmentation logic.
- Performance Monitoring:
- Analyze campaign metrics and suggest optimizations.
- Build dashboards and reports for stakeholders.
🛠️ Required Skills
- Salesforce Marketing Cloud: Strong hands-on experience with Interaction Studio and Journey Builder.
- Digital Workplace Studio: Familiarity with workplace automation platforms and integration frameworks.
- Web Technologies: Proficiency in HTML, CSS, JavaScript, JSON.
- APIs & SDKs: Experience with RESTful APIs, server-side scripting, and SDK integrations.
- Data Handling: Understanding of CDP data models, cleansing, and mapping.
🎓 Qualifications
- Experience: 5–10 years in Salesforce Marketing Cloud and digital workplace environments.
- Education: Bachelor’s degree in Computer Science, Marketing Technology, or related field.
- Certifications: Salesforce Marketing Cloud and relevant workplace automation certifications are a plus.